Bandai Namco Mobile (BNM) is the global hub for Bandai Namco’s mobile gaming business outside of Japan. Established in 2020, the Barcelona studio was created to unify the company’s western mobile development, marketing, and publishing efforts.

Hub Mission & Operations

Unlike their traditional console business, this hub is specifically designed for the Free-to-Play (F2P) mobile market.

• Full Lifecycle Management: The Barcelona team handles everything from initial game concepts and development to global marketing and “Live Ops” (ongoing game updates).
• Innovation Center: The hub focuses on creating high-quality mobile experiences for both world-famous Bandai Namco IPs (like PAC-MAN, Tekken, or Dragon Ball) and completely new, original titles.
• Global Publishing: It acts as the nerve center for publishing Bandai Namco mobile titles across EMEA (Europe, Middle East, and Africa) and North American markets.

It is a highly international environment with over 100 experts from all over the world. English is the official working language.

BNM is known for its “startup within a giant” culture, emphasizing flat hierarchies and creative autonomy within the larger Bandai Namco Entertainment group.