Barcelona Retail Tech Open Innovation Safari

Barcelona Retail Tech Open Innovation Safari

Explore one of Europe’s most dynamic ecosystems of retail, consumer experience and digital innovation

Location: Barcelona – Themes: Retail Tech / Customer Experience / Omnichannel / AI – Duration: One Day

The Barcelona Retail Tech Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how technology is transforming the retail sector and consumer behavior.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the retail innovation ecosystem of Barcelona and Catalonia, where global brands, startups and innovation hubs are redefining the future of shopping through digitalization, data and new customer experiences.

During the experience, explorers will discover how retailers are integrating physical and digital channels, leveraging data and AI, and creating new formats that enhance engagement, personalization and operational efficiency.

Explorers will explore topics such as:

  • retail tech and digital transformation
  • omnichannel and phygital experiences
  • AI and data-driven personalization
  • new retail formats and customer journeys

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots across Catalonia’s retail ecosystem:

  • Mango – A global fashion retailer leading digital transformation, omnichannel integration and data-driven retail strategies.
  • Desigual – A brand known for experimenting with customer experience, retail formats and digital engagement.
  • Girona Next – A regional innovation hub connecting retail, tourism and digital transformation initiatives.
  • La Roca Village – A benchmark in experiential retail, combining physical retail with premium customer experience and tourism-driven innovation.

Participants will:

  • explore innovative retail environments and flagship stores
  • meet professionals and innovators shaping the future of retail
  • join an innovation workshop with other explorers focused on customer experience, digitalization and new business models
  • discuss how retail innovation can inspire transformation across industries

This immersive approach helps participants better understand how Retail Tech ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in retail and consumer behavior
  • understanding how technology transforms customer experience
  • connecting with key players in the retail ecosystem
  • generating ideas and inspiration for new retail concepts and business models

Who Should Join

  • corporate innovation leaders
  • retail and e-commerce professionals
  • marketing and customer experience managers
  • entrepreneurs and startup founders
  • digital transformation leaders
  • professionals from any sector interested in customer-centric innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona Smart Logistics

Barcelona Smart Logistics Open Innovation Safari

Explore one of Southern Europe’s most dynamic ecosystems of logistics, mobility and supply chain innovation

Location: Barcelona – Themes: Smart Logistics / Supply Chain / Last Mile / Automation – Duration: One Day

The Barcelona Smart Logistics Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of logistics and supply chain operations.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona smart logistics ecosystem, where corporates, logistics operators, infrastructure hubs and innovation organizations are developing new solutions related to automation, last-mile delivery, data-driven logistics and sustainable mobility.

During the experience, explorers will discover how professionals, operators and innovators are working together to create more efficient, connected and resilient logistics systems across urban and international environments.

Explorers will explore topics such as:

  • smart logistics innovation
  • supply chain digitalization
  • warehouse automation and robotics
  • last-mile delivery and sustainable mobility

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s Smart Logistics ecosystem:

  • Amazon logistics hub – A relevant example of large-scale logistics operations, process optimization and last-mile innovation.
  • Port of Barcelona – One of Europe’s leading logistics and maritime ecosystems, where infrastructure, technology and global trade intersect.
  • ZFB Logistics 4.0 Hub – The first incubator in Spain dedicated to Industry 4.0 in the logistics value chain. Already incubated a total of 60 projects, helping to turn business ideas into companies of the future that generate employment..

Participants will:

  • Exploration walk at real logistics and supply chain environments
  • Meet startups and professionals and innovators working on the future of logistics
  • join an innovation workshop with other explorers focused on trends in automation, digital operations and mobility
  • discuss how smart logistics technologies can inspire new services, partnerships and business models in multiple sectors

This immersive approach helps participants better understand how Smart Logistics ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in smart logistics innovation
  • understanding how logistics organizations improve efficiency and resilience
  • connecting with professionals and ecosystem players
  • generating ideas and inspiration for new services, operations and business models

Who Should Join

  • corporate innovation leaders
  • logistics and supply chain professionals
  • entrepreneurs and startup founders
  • mobility and infrastructure professionals
  • public sector and economic development professionals
  • professionals from any sector interested in operational innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

I2CAT

i2CAT

The i2CAT Foundation is a non-profit research and innovation centre based in Barcelona that promotes R&D activities in the field of advanced Internet architectures, applications, and services. It acts as a strategic partner for the public sector and businesses, driving global connectivity and technology transfer in areas such as 6GArtificial Intelligence, and the New Space Economy.

Its main mission is to bridge the gap between academic research and the business sector through digital innovation.

Leads numerous European projects and initiatives aimed at improving social and territorial digital transformation.

EURECAT HOTSPOT

Eurecat

Eurecat is the leading technology center in Catalonia and the second-largest private research organization in Southern Europe. It serves as a bridge between scientific knowledge and industrial application to boost business competitiveness.

A provider of applied R&D, technological services, and specialized training for companies.

Main Services

Training: Highly specialized professional courses via Eurecat AcademyOver 650-700 professionals, an annual income of approximately €50–52M, and a portfolio of over 150 patents.

Applied R&D: Custom innovation projects for SMEs and large corporations.

Infrastructure: Access to more than 20 specialized laboratories and pilot plants for testing and prototyping.

Barcelona AI & Deep Tech Corporate Open Innovation Safari

Barcelona AI & Deep Tech Corporate Open Innovation Safari

A strategic immersion into Artificial Intelligence and Deep Tech innovation

Location: Barcelona – Themes: Artificial Intelligence / Deep Tech / Data Innovation – Duration: Two Days

The Barcelona AI & Deep Tech Corporate Open Innovation Safari is a two-day strategic immersion designed for organizations that want to explore how artificial intelligence and deep technologies can accelerate innovation and transformation.

Led by Certified Innovation Safari Sherpas Francesc Saldaña & Oriol Ribera, this Safari combines ecosystem exploration with collaborative workshops to help organizations understand emerging technologies and identify opportunities for innovation.

Participants will explore how Barcelona’s innovation ecosystem is driving breakthroughs in artificial intelligence, supercomputing and deep technology. The Innovation Safari combines visits to leading research institutions with expert discussions and structured reflection activities designed to translate insights into strategic opportunities for participating organizations.

Participants will explore topics such as:

  • Artificial Intelligence ecosystems
  • Deep Tech innovation models
  • Advanced computing infrastructure
  • AI-driven transformation strategies

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

Participants will explore two leading AI research institutions in Barcelona:

  • Barcelona Supercomputing Center – home of one of Europe’s most powerful supercomputers and a leading research institution in artificial intelligence, high-performance computing and data science.
  • EURECAT – A leading European technology center focused on applied research and technology transfer.

Explorers will:

  • Exploration walk at the supercomputing facilities and innovation spaces
  • Meet startups and innovators working on new AI technologies
  • Innovation workshop with other explorers
  • Technology demonstration session
  • Roundtable discussion with ecosystem experts
  • Expert Keynote: Participants will meet an invited expert from Barcelona’s AI ecosystem such as: AI researcher, Deep Tech entrepreneur, Venture capital investor focused on AI, Corporate innovation leader
  • Mapping opportunities for AI adoption
  • Identifying collaboration opportunities with the ecosystem
  • Defining potential pilot projects or partnerships
  • Participate in discussions about emerging trends in AI & DeepTech

The experience also includes a facilitated reflection session to translate insights into practical opportunities for the participating organization.

What explorers will gain

Explorers will learn, design & engage by:

  • discovering emerging trends in artificial intelligence and deep technologies
  • understanding how AI research ecosystems operate
  • connecting with researchers and innovation organizations
  • generating ideas and inspiration for future innovation projects
  • AI applications for industry and business
  • Advanced data analytics and intelligent systems
  • Collaboration models between research centers and companies

Who Should Join

This Innovation Safari is designed for professionals interested in emerging technologies and innovation, including:

  • corporate innovation teams
  • digital transformation leaders
  • R&D departments
  • technology strategy teams
  • public sector innovation units

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona AI & Deep Tech Executive Open Innovation Safari

Barcelona AI & Deep Tech Executive Open Innovation Safari

Explore one of Europe’s most dynamic Artificial Intelligence ecosystems

Location: Barcelona – Themes: Artificial Intelligence / Deep Tech / Data Innovation – Duration: Half Day

The Barcelona AI & Deep Tech Executive Open Innovation Safari is a focused half-day experience designed for senior leaders who want to quickly understand how artificial intelligence and deep technologies are shaping the future of business.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari provides a high-level immersion into Barcelona’s AI ecosystem, combining expert insights with direct exposure to cutting-edge research environments.

Participants will explore key developments in artificial intelligence, data science and advanced computing while discussing how these technologies can create new opportunities for organizations.

Participants will explore topics such as:

  • Artificial Intelligence strategy
  • Deep Tech innovation
  • Advanced computing
  • Data-driven decision making

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

Participants will explore a key AI research hotspot in Barcelona: Barcelona Supercomputing Center

Participants will:

  • Exploration walk at supercomputing facilities
  • Meet researchers and innovation experts
  • Innovation workshop with other explorers
  • Discuss strategic implications of AI for organizations

What explorers will gain

Explorers will learn and design by:

  • understanding the role of supercomputing in artificial intelligence
  • identifying strategic opportunities related to AI adoption
  • connecting with Barcelona’s AI innovation ecosystem
  • gaining inspiration for future technology initiatives

Who Should Join

  • C-level executives
  • innovation directors
  • technology leaders
  • strategy teams
  • public sector leaders

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona AI & Deep Tech Open Innovation Safari

Barcelona AI & Deep Tech Open Innovation Safari

Explore one of Europe’s most dynamic Artificial Intelligence ecosystems

Location: Barcelona – Themes: Artificial Intelligence / Deep Tech / Data Innovation – Duration: One Day

The Barcelona AI & Deep Tech Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how artificial intelligence and deep technologies are transforming industries and creating new business opportunities.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari introduces participants to the Barcelona AI ecosystem, one of the most dynamic technology environments in Southern Europe.

During the experience, explorers will discover how researchers, startups and technology organizations are developing cutting-edge solutions in artificial intelligence, machine learning and data-driven innovation.

Explorers will explore topics such as:

  • Artificial Intelligence
  • Machine Learning
  • Deep Tech innovation
  • Data-driven transformation

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore a key innovation hotspot in Barcelona’s AI ecosystem:

  • Barcelona Supercomputing Center – home of one of Europe’s most powerful supercomputers and a leading research institution in artificial intelligence, high-performance computing and data science.

Participants will:

  • Exploration walk at the supercomputing facilities and innovation spaces
  • Meet startups and innovators working on new AI technologies
  • Innovation workshop with other explorers
  • Participate in discussions about emerging trends in AI & DeepTech

This immersive approach helps participants better understand how advanced research ecosystems contribute to technological innovation.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in artificial intelligence and deep technologies
  • understanding how AI research ecosystems operate
  • connecting with researchers and innovation organizations
  • generating ideas and inspiration for future innovation projects

Who Should Join

This Innovation Safari is designed for professionals interested in emerging technologies and innovation, including:

  • corporate innovation leaders
  • technology strategists
  • entrepreneurs and startup founders
  • researchers and academics
  • public sector innovation managers

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Hotspot DFactory

DFactory

DFactory Barcelona is the leading Industry 4.0 technology hub in Southern Europe, serving as an open innovation ecosystem for digital transformation. Managed by the Consorci de la Zona Franca de Barcelona (CZFB), it brings together multinational corporations, SMEs, and research centers to develop disruptive technologies. 

Technological Focus: Specializes in 3D printing, robotics, artificial intelligence (AI), sensors, blockchain, and advanced manufacturing.