Lidl-hub

Lidl International Hub

Lidl’s International Hub in Barcelona is a massive technology and digital powerhouse located in the 22@ tech district. It serves as the global center for the company’s digital transformation, specifically focusing on e-commerce, customer loyalty (Lidl Plus), and CRM systems.

Core Operations: Retail & MSCRM

The hub is divided into specialized units that support Lidl’s operations in 32 countries:

  • Lidl Digital (Retail Tech): This team builds and manages the global e-commerce platform. They handle everything from the online shop infrastructure to the logistics software that ensures products reach customers across Europe.
  • MSCRM (Microsoft Customer Relationship Management): This is a critical unit dedicated to managing customer data and interactions at scale. They use Microsoft Dynamics 365 to power Lidl’s marketing automation and personalized customer journeys.
  • Lidl Plus: The development and optimization of the Lidl Plus loyalty app—one of the most downloaded retail apps in Europe—is largely managed from this hub.
  • Data & Analytics: The hub employs data scientists to analyze consumer behavior, helping the company optimize pricing, stock, and promotional offers globally.

It houses over 500 specialists, including software engineers, cloud architects, and CRM experts. It is a highly international environment where English is the primary language of business.

SEAT:CODE

SEAT:CODE

SEAT:CODE (Center of Digital Excellence) is the digital innovation hub and software development center of the automotive brand SEAT S.A.. Founded in 2019, it is located in the 22@ tech district of Barcelona. 

Core Mission

SEAT:CODE drives the digital transformation of SEAT and CUPRA, shifting the company from a traditional car manufacturer to a digital mobility service provider. It employs over 280 digital experts from 14+ nationalities. 

Key Solutions and Projects

  • Giravolta: A proprietary Software as a Service (SaaS) mobility platform that allows cities and companies to manage 100% digital vehicle fleets, including car-sharing and bike-sharing.
  • Connected Car Apps: Development of the My SEAT and My CUPRA apps, which centralize charging management, vehicle data, and remote connectivity services.
  • SEAT MÓ: Managing the digital infrastructure for micromobility services, such as electric scooters and motor-sharing in Barcelona.
  • Industrial AI: Utilizing big data and artificial intelligence to optimize factory logistics, supply chains, and predictive maintenance for production lines.
Amazon Tech Hub Barcelona

Amazon Tech Hub Barcelona

Amazon Tech Hub Barcelona is focused on Machine Learning Research and Development Centre and a Seller Support Hub and serve as a key international hub for Amazon in Southern Europe. Here are the key details regarding Amazon’s tech hub in Barcelona:

Core Functions & Specialized Centers

  • Machine Learning R&D Centre (Opened 2017): This office focuses on enhancing Amazon’s AI and machine learning capabilities.
  • Seller Support Hub: A multilingual center that provides support to small and medium-sized businesses in France, Italy, and Spain that sell on Amazon Marketplace.
  • Key Focus Areas: The tech hub concentrates on software engineering, IT consulting, cybersecurity, and back-end development.
  • Corporate Offices: Located in the Poblenou neighborhood, the corporate offices manage various European operations.

Job Opportunities and Environment

  • International Environment: As a major hub in Europe, English is a primary working language, alongside Spanish and others, due to the multilingual team serving Southern Europe.
  • Roles: Typical positions include Machine Learning Engineers, Software Development Engineers, Data Scientists, and Logistics Analysts.
  • Growth: The Barcelona hub has been a major creator of high-skilled jobs in Catalonia since its inception.

Wider Barcelona/Catalonia Logistics

  • Logistics Network: Beyond the corporate tech hub, Amazon operates several logistics sites in the Barcelona area, including a large fulfillment center in El Prat, a center in Martorelles, and a logistics center in Castellbisbal.
Glovo Yellow Park Barcelona

Glovo Yellow Park Barcelona

Glovo Yellow Park Barcelona is the innovation hub and the international headquarters for GLOVO and also it serves as the company’s primary global center for engineering and data. 

Key Details of the Barcelona Tech Hub

  • Capacity: The 30,000  facility can house nearly 3,000 employees and brings all engineering, data, and product teams under one roof.
  • Sustainability: The campus is LEED Platinum certified, featuring solar panels, 57% water consumption savings, and 36% energy savings.
  • Work Environment: Offers a hybrid model (typically 2 days working from home) and vibrant spaces designed to foster “Glownership” and collaboration.

Innovation & Ecosystem Programs

Beyond its daily operations, the hub serves as a springboard for the wider startup community: 

  • Glovo House: An initiative launched in 2022 to support Glovo alumni in building their own startups by providing resources and mentorship.
  • Glovo Startup Lab: An annual competition (most recently held for Ukrainian startups) that offers cash prizes and internships at the Barcelona headquarters for winning founders.
  • Focus Areas: The hub drives innovation in Q-Commerce (Quick Commerce), logistics optimization, and AI-powered customer experiences like “Discovery Wall” and AI gifting assistants. 
Barcelona Smart Logistics

Barcelona Smart Logistics Open Innovation Safari

Explore one of Southern Europe’s most dynamic ecosystems of logistics, mobility and supply chain innovation

Location: Barcelona – Themes: Smart Logistics / Supply Chain / Last Mile / Automation – Duration: One Day

The Barcelona Smart Logistics Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of logistics and supply chain operations.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona smart logistics ecosystem, where corporates, logistics operators, infrastructure hubs and innovation organizations are developing new solutions related to automation, last-mile delivery, data-driven logistics and sustainable mobility.

During the experience, explorers will discover how professionals, operators and innovators are working together to create more efficient, connected and resilient logistics systems across urban and international environments.

Explorers will explore topics such as:

  • smart logistics innovation
  • supply chain digitalization
  • warehouse automation and robotics
  • last-mile delivery and sustainable mobility

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s Smart Logistics ecosystem:

  • Amazon logistics hub – A relevant example of large-scale logistics operations, process optimization and last-mile innovation.
  • Port of Barcelona – One of Europe’s leading logistics and maritime ecosystems, where infrastructure, technology and global trade intersect.
  • ZFB Logistics 4.0 Hub – The first incubator in Spain dedicated to Industry 4.0 in the logistics value chain. Already incubated a total of 60 projects, helping to turn business ideas into companies of the future that generate employment..

Participants will:

  • Exploration walk at real logistics and supply chain environments
  • Meet startups and professionals and innovators working on the future of logistics
  • join an innovation workshop with other explorers focused on trends in automation, digital operations and mobility
  • discuss how smart logistics technologies can inspire new services, partnerships and business models in multiple sectors

This immersive approach helps participants better understand how Smart Logistics ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in smart logistics innovation
  • understanding how logistics organizations improve efficiency and resilience
  • connecting with professionals and ecosystem players
  • generating ideas and inspiration for new services, operations and business models

Who Should Join

  • corporate innovation leaders
  • logistics and supply chain professionals
  • entrepreneurs and startup founders
  • mobility and infrastructure professionals
  • public sector and economic development professionals
  • professionals from any sector interested in operational innovation

Participants from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.