ubisoft-hub

Ubisoft Barcelona Hub

Ubisoft Barcelona is one of the oldest and most established studios within the Ubisoft global network. While it originally started as a production house, it has evolved into a major international hub for AAA game development and mobile gaming innovation.

The Barcelona hub is split into two distinct areas of expertise:

  • AAA Console Development: The studio is a critical co-development partner for Ubisoft’s biggest franchises. They have contributed heavily to titles like Assassin’s Creed Valhalla, Far Cry 6, Tom Clancy’s Rainbow Six Siege, and Beyond Good & Evil 2. They specialize in level design, technical art, and world-building.
  • Ubisoft Barcelona Mobile: This specialized branch focuses on the growing mobile market. They are responsible for successful titles like Hungry Shark World and Monster Legends, focusing on “Free-to-Play” mechanics and live-service operations.
  • Technology & Innovation: The hub also hosts teams working on Ubisoft’s proprietary game engines (like Anvil and Snowdrop) and specialized R&D for virtual reality (VR), having developed Star Trek: Bridge Crew.

Key Details

  • Workforce: It houses over 200 professionals from over 30 nationalities. Like the other hubs you’ve mentioned, English is the primary language used for global collaboration.
  • Studio Culture: The office is known for its creative “open space” environment, featuring high-end development kits, motion capture facilities, and playtesting zones.

HP Innovation Hub Barcelona

HP Innovation Hub Barcelona

The HP Innovation Hub in Barcelona  is HP Inc.’s largest research and development (R&D) site outside the United States. It serves as a global center for excellence in 3D printing, digital manufacturing, and large-format printing technologies.

Key Features of the HP Innovation Hub Barcelona

  • Location: The facility is based in Sant Cugat del Vallès (Barcelona), covering over 150,000 square feet (14,000 m²).
  • Focus Areas: It is the global headquarters for HP’s Large Format Printing and 3D Printing businesses, and the EMEA (Europe, Middle East, and Africa) headquarters for Graphic Arts.
  • AI Innovation Hub: In 2025, HP launched a new AI Innovation Hub within this campus to develop AI solutions for 3D part creation, construction automation, and printing workflows, staffed by over 200 professionals.
  • Impact & Talent: The hub employs over 2,600 people of more than 60 nationalities, with a team of 800+ R&D engineers producing more than 150 patents annually.
  • 3D Printing Center of Excellence: Opened in 2019, this facility is one of the world’s largest and most advanced R&D labs for industrial 3D printing. 

Key Facilities & Experiences

  • HP Experience Center: A dedicated space that showcases end-to-end Graphics Arts solutions, where customers can see printing technologies and material applications firsthand.
  • HP Customer Welcome Center: A renovated, immersive space designed to showcase 3D and digital manufacturing solutions, facilitating both remote and in-person collaboration.
  • Replicated Tech History: The campus features a replica of the original HP Garage from Palo Alto.

Collaboration

The HP Barcelona site collaborates with local universities, technology centers, and partners to foster innovation in AI, materials science, and industrial applications. The site also serves as a critical node in HP’s global network, coordinating with other R&D centers in Oregon, Washington, and Singapore.

DHub Barcelona

DHub Barcelona

The Disseny Hub Barcelona (DHub) is the reference public facility for the recognition and promotion of the Creative Industries, as well as for the dissemination of design heritage and culture.

DHub deploys promotion policies in the fields of design, architecture, urban planning, innovation and technology. This is a space that welcomes and supports the city’s creative talent, working with training centers, creators and business environments on a local and international scale.

The DHub is the headquarters of Barcelona Design Museum, with the dual function of conserving, interpreting and exhibiting its holdings and developing a proposal for exhibitions and activities around design.

These objectives are translated into a program that aims to disseminate and bring these disciplines closer to the public through exhibitions and activities for all audiences, but which also seeks to boost and promote the sector through a program that includes conferences, festivals and awards together with that of entities based at the DHub: Barcelona Creativity & Design Foundation, the Arts and Design Promotion (FAD), the Art Directors Club of Europe (ADCE), the Association for the furniture study and the El Clot-Josep Benet Library.

The DHub’s role in education and research is also fundamental, through a close link with universities and an extensive program dedicated to schools, as well as the work done from the Library and Archive of Design, consultation and research space specialized in decorative arts and design.

Barcelona Creative Industries

Barcelona Creative Industries Open Innovation Safari

Explore one of Europe’s most vibrant creative innovation ecosystems

Barcelona is one of Europe’s leading hubs for creative industries and cultural innovation. From design and digital media to fashion, architecture, audiovisual production and immersive technologies, the city has built a dynamic ecosystem where creativity meets technology and entrepreneurship.

This one-day Innovation Safari offers a curated immersion into the organisations, studios and innovation spaces shaping the future of the creative economy.

During the safari, explorers will meet founders, creators and innovation leaders who are redefining how creativity drives economic value, brand experience and digital transformation.

The safari includes:

• Introduction to the Barcelona creative ecosystem
• Visits to innovation hotspots in design, media or creative technology
• Conversations with founders, creators or innovation leaders
• Guided reflection using the Innovation Safari methodology

The Experience

Explorers will explore key innovation hotspots in Barcelona’s creative ecosystem:

  • Barcelona Design Hub (DHub) – One of Europe’s most important centres for design and creative industries. DHub combines museum, innovation space and industry platform connecting designers, companies and institutions.

Key insight: Design as a strategic driver of innovation and competitiveness.

  • Mediapro / MediaPro Studios Innovation Hub – A global leader in audiovisual production, media technology and immersive storytelling. The visit explores how content creation, media production and digital technology converge to create new forms of entertainment and communication.

Key insight: The industrialisation of creativity in the media economy.

  • Sónar +D / Barcelona Music & Creative Technology Ecosystem – one of the world’s most influential platforms for creative technology, music innovation and digital culture. The hotspot visit explores how artists, technologists and entrepreneurs collaborate to shape the future of creativity.

Key insight: Where art, technology and entrepreneurship intersect.

  • IDEAL Centre d’Arts Digitals – IDEAL is one of Europe’s most advanced centres dedicated to immersive digital arts and audiovisual experiences. The space combines creative storytelling, immersive technologies, virtual reality and large-scale projections to create new forms of cultural expression.

Key insights: Visitors can explore how artists, technologists and designers collaborate to produce next-generation creative experiences that blend art, technology and entertainment.

  • OFFF Barcelona / Creative Digital Culture Ecosystem – OFFF is one of the world’s most influential communities in digital creativity, design and visual innovation. Through events, collaborations and international networks, OFFF connects designers, studios, brands and creative technologists.

Key insight: Creative communities as engines of innovation ecosystems.

Who Should Join

This Innovation Safari is designed for explorers interested in:

• creative economy
• brand innovation
• digital media
• cultural entrepreneurship
• design-driven innovation

After this safari, explorers will:

• understand how creative industries generate economic value
• discover how creativity drives innovation across sectors
• learn from organisations combining design, technology and storytelling
• identify new opportunities for collaboration with creative ecosystems

Explorers from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.