Explore one of Europe’s most vibrant creative innovation ecosystems

Barcelona is one of Europe’s leading hubs for creative industries and cultural innovation. From design and digital media to fashion, architecture, audiovisual production and immersive technologies, the city has built a dynamic ecosystem where creativity meets technology and entrepreneurship.

This one-day Innovation Safari offers a curated immersion into the organisations, studios and innovation spaces shaping the future of the creative economy.

During the safari, explorers will meet founders, creators and innovation leaders who are redefining how creativity drives economic value, brand experience and digital transformation.

The safari includes:

• Introduction to the Barcelona creative ecosystem
• Visits to innovation hotspots in design, media or creative technology
• Conversations with founders, creators or innovation leaders
• Guided reflection using the Innovation Safari methodology

The Experience

Explorers will explore key innovation hotspots in Barcelona’s creative ecosystem:

• Barcelona Design Hub (DHub) – One of Europe’s most important centres for design and creative industries. DHub combines museum, innovation space and industry platform connecting designers, companies and institutions.

Key insight: Design as a strategic driver of innovation and competitiveness.

• Mediapro / MediaPro Studios Innovation Hub – A global leader in audiovisual production, media technology and immersive storytelling. The visit explores how content creation, media production and digital technology converge to create new forms of entertainment and communication.

Key insight: The industrialisation of creativity in the media economy.

• Sónar +D / Barcelona Music & Creative Technology Ecosystem – one of the world’s most influential platforms for creative technology, music innovation and digital culture. The hotspot visit explores how artists, technologists and entrepreneurs collaborate to shape the future of creativity.

Key insight: Where art, technology and entrepreneurship intersect.

• IDEAL Centre d’Arts Digitals – IDEAL is one of Europe’s most advanced centres dedicated to immersive digital arts and audiovisual experiences. The space combines creative storytelling, immersive technologies, virtual reality and large-scale projections to create new forms of cultural expression.

Key insights: Visitors can explore how artists, technologists and designers collaborate to produce next-generation creative experiences that blend art, technology and entertainment.

• OFFF Barcelona / Creative Digital Culture Ecosystem – OFFF is one of the world’s most influential communities in digital creativity, design and visual innovation. Through events, collaborations and international networks, OFFF connects designers, studios, brands and creative technologists.

Key insight: Creative communities as engines of innovation ecosystems.

Who Should Join

This Innovation Safari is designed for explorers interested in:

• creative economy
• brand innovation
• digital media
• cultural entrepreneurship
• design-driven innovation

After this safari, explorers will:

• understand how creative industries generate economic value
• discover how creativity drives innovation across sectors
• learn from organisations combining design, technology and storytelling
• identify new opportunities for collaboration with creative ecosystems

Explorers from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.