Amazon Tech Hub Barcelona

Amazon Tech Hub Barcelona

Amazon Tech Hub Barcelona is focused on Machine Learning Research and Development Centre and a Seller Support Hub and serve as a key international hub for Amazon in Southern Europe. Here are the key details regarding Amazon’s tech hub in Barcelona:

Core Functions & Specialized Centers

  • Machine Learning R&D Centre (Opened 2017): This office focuses on enhancing Amazon’s AI and machine learning capabilities.
  • Seller Support Hub: A multilingual center that provides support to small and medium-sized businesses in France, Italy, and Spain that sell on Amazon Marketplace.
  • Key Focus Areas: The tech hub concentrates on software engineering, IT consulting, cybersecurity, and back-end development.
  • Corporate Offices: Located in the Poblenou neighborhood, the corporate offices manage various European operations.

Job Opportunities and Environment

  • International Environment: As a major hub in Europe, English is a primary working language, alongside Spanish and others, due to the multilingual team serving Southern Europe.
  • Roles: Typical positions include Machine Learning Engineers, Software Development Engineers, Data Scientists, and Logistics Analysts.
  • Growth: The Barcelona hub has been a major creator of high-skilled jobs in Catalonia since its inception.

Wider Barcelona/Catalonia Logistics

  • Logistics Network: Beyond the corporate tech hub, Amazon operates several logistics sites in the Barcelona area, including a large fulfillment center in El Prat, a center in Martorelles, and a logistics center in Castellbisbal.
Nestle Digital Hub Barcelona

Nestle Digital Hub Barcelona

Nestle Global IT Barcelona Hub is a major digital center with over 600 professionals from 50+ nationalities driving the company’s digital transformation. It focuses on AI, e-commerce, and Industry 4.0, serving as a key innovation engine for Nestlé’s global operations, emphasizing sustainability, diversity, and collaboration with local tech talent.

Key Aspects of the Nestlé Barcelona Hub:

  • Focus Areas: The hub works on cutting-edge technologies including Machine Learning (ML), IoT, advanced analytics, and IT security to support Nestlé’s global brands and supply chain.
  • Digital Transformation: It serves as a central hub for developing digital products and services, fostering innovation within the FMCG industry.
  • Talent & Diversity: The team consists of over 600 specialists, with 40% of leadership positions held by women, fostering a multicultural work environment.
  • Collaboration & Location: Located in the Barcelona tech ecosystem, the hub partners with local institutions to drive innovation.
  • Innovation Lab: The hub features an IT Lab testing emerging technologies.
Danone Digital Hub

Danone Digital Hub Barcelona

Danone has established a Digital Hub in Barcelona, focusing on innovation, technology, and plant-based production. The French multinational, which was founded in Barcelona over 100 years ago, opened a Digital Hub in the city in September 2022 to accelerate its digital transformation.

Key Aspects of Danone’s Innovation in Barcelona:

  • Digital Hub (IT & Data): This hub focuses on innovation and digitization projects for the company’s business processes. It is designed to create synergies between global and local roles, with the goal of coordinating and scaling digital projects globally.
  • Focus Areas: The hub concentrates on tech and data analysis, aiming to make these major strategic differentiators for Danone.
  • Plant-Based & Hybrid Factory: Located in Parets del Vallès (Barcelona), Danone operates a facility that was transformed into the first hybrid factory in Europe. It produces both dairy products and plant-based alternatives (such as Alpro, Activia, and Oikos).

The initiative in Barcelona is part of Danone’s broader effort to innovate in the food and beverage industry while emphasizing sustainability and technology, with the new center expected to create over 30 new jobs in its initial phase

BCN_OS_Smartcity-Digital

Barcelona Exponential Digital Open Innovation Safari

Explore one of Europe’s most advanced ecosystems of digital and exponential innovation

Location: Barcelona – Themes: Exponential / Digital Innovation / AI / Data – Duration: One Day

The Barcelona Exponential Digital Innovation Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how digital technologies and exponential thinking are transforming businesses and industries.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona digital innovation ecosystem, where research centers, technology leaders and innovators are developing cutting-edge solutions in areas such as AI, big data and advanced digital systems.

During the experience, explorers will discover how exponential organizations leverage digital technologies, data and new methodologies to create scalable impact and disrupt traditional industries.

Explorers will explore topics such as:

  • exponential innovation and digital transformation
  • artificial intelligence and data-driven models
  • big data analytics and visualization
  • new digital products and services

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s digital ecosystem:

  • Barcelona Supercomputing Center – A leading European infrastructure where explorers will discover how advanced computing enables simulation, forecasting and data-driven innovation.
  • ICFO – Institute of Photonic Sciences – A world-class research center where explorers will explore cutting-edge applications of photonics, AI and new materials such as graphene.

Participants will:

  • explore advanced digital and research environments
  • meet innovators and experts working on AI, data and exponential technologies
  • join an exponential transformation workshop focused on OpenExO principles and real tools
  • design and present their own Core & Edge projects based on insights generated during the day
  • connect with other explorers and innovators during networking sessions

This immersive approach helps participants better understand how Digital and Exponential ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering key attributes of exponential organizations
  • understanding how digital technologies enable scalable innovation
  • connecting with research centers and digital ecosystem leaders
  • generating ideas, projects and new business opportunities

Who Should Join

  • corporate innovation leaders
  • digital transformation managers
  • entrepreneurs and startup founders
  • technology and data professionals
  • public sector and innovation ecosystem managers

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

BCN_OS_EXO-Smartcity

Barcelona Exponential SmartCity Open Innovation Safari

Explore one of Europe’s most advanced ecosystems of Smart Cities and exponential innovation

Location: Barcelona – Themes: Smart Cities / Exponential Innovation / Urban Transformation – Duration: Half Day

The Barcelona Exponential Smart Cities Open Innovation Safari is a half-day immersive experience designed for professionals who want to explore how cities are evolving through exponential technologies and new innovation models.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Smart Cities ecosystem of Barcelona, with a unique immersion inside the Smart City Expo World Congress environment, where global leaders, startups and institutions showcase the future of urban innovation.

During the experience, explorers will discover how exponential organizations apply new technologies, data and innovation frameworks to transform cities, services and infrastructures at scale.

Explorers will explore topics such as:

  • exponential innovation and organizations
  • smart cities transformation
  • urban mobility and digital infrastructure
  • data-driven city governance

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines structured learning with real ecosystem exploration and networking opportunities. Explorers will experience key elements of exponential innovation in the Smart Cities context:

  • Exponential Transformation Workshop – Discover the key attributes to create exponential organizations using real examples, tools and frameworks.
  • Smart City Expo World Congress Tour – Guided visit to main exhibitors and startups showcasing cutting-edge urban innovation solutions.
  • Startups & Networking Session – Meet innovators, startups and other explorers to exchange insights and opportunities.

Participants will:

  • explore real Smart City innovation environments
  • interact with startups, corporates and global ecosystem players
  • understand how exponential thinking is applied to cities
  • join discussions on mobility, governance, urban environment and digital transformation
  • connect with other explorers and innovation leaders

This immersive approach helps participants better understand how Smart Cities ecosystems operate in practice.

What explorers will gain

Explorers will Learn, Design and Engage by:

  • discovering key attributes of exponential organizations
  • understanding how Smart Cities evolve through technology and data
  • connecting with global innovation players and startups
  • generating ideas and inspiration for new urban solutions and business models

Who Should Join

  • corporate innovation leaders
  • public sector and city managers
  • urban planners and infrastructure professionals
  • entrepreneurs and startup founders
  • technology and digital transformation leaders

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona Smart Logistics

Barcelona Smart Logistics Open Innovation Safari

Explore one of Southern Europe’s most dynamic ecosystems of logistics, mobility and supply chain innovation

Location: Barcelona – Themes: Smart Logistics / Supply Chain / Last Mile / Automation – Duration: One Day

The Barcelona Smart Logistics Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of logistics and supply chain operations.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona smart logistics ecosystem, where corporates, logistics operators, infrastructure hubs and innovation organizations are developing new solutions related to automation, last-mile delivery, data-driven logistics and sustainable mobility.

During the experience, explorers will discover how professionals, operators and innovators are working together to create more efficient, connected and resilient logistics systems across urban and international environments.

Explorers will explore topics such as:

  • smart logistics innovation
  • supply chain digitalization
  • warehouse automation and robotics
  • last-mile delivery and sustainable mobility

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s Smart Logistics ecosystem:

  • Amazon logistics hub – A relevant example of large-scale logistics operations, process optimization and last-mile innovation.
  • Port of Barcelona – One of Europe’s leading logistics and maritime ecosystems, where infrastructure, technology and global trade intersect.
  • ZFB Logistics 4.0 Hub – The first incubator in Spain dedicated to Industry 4.0 in the logistics value chain. Already incubated a total of 60 projects, helping to turn business ideas into companies of the future that generate employment..

Participants will:

  • Exploration walk at real logistics and supply chain environments
  • Meet startups and professionals and innovators working on the future of logistics
  • join an innovation workshop with other explorers focused on trends in automation, digital operations and mobility
  • discuss how smart logistics technologies can inspire new services, partnerships and business models in multiple sectors

This immersive approach helps participants better understand how Smart Logistics ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in smart logistics innovation
  • understanding how logistics organizations improve efficiency and resilience
  • connecting with professionals and ecosystem players
  • generating ideas and inspiration for new services, operations and business models

Who Should Join

  • corporate innovation leaders
  • logistics and supply chain professionals
  • entrepreneurs and startup founders
  • mobility and infrastructure professionals
  • public sector and economic development professionals
  • professionals from any sector interested in operational innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona SportTech

Barcelona SportTech Open Innovation Safari

Explore one of Europe’s most innovative SportTech ecosystems

Location: Barcelona – Themes: SportTech / Performance / Health / Fan Experience – Duration: One Day

The Barcelona SportTech Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of sport.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari introduces explorers to the Barcelona SportTech ecosystem, where clubs, startups, research centers and industry organizations are developing new solutions related to sports performance, health, data analytics and fan engagement.

During the experience, explorers will discover how professionals, researchers and innovators are working together to create new technologies, services and business models that are reshaping the sports industry.

Explorers will explore topics such as:

  • SportTech innovation
  • Performance analytics
  • Wearables and biomechanics
  • Digital fan engagement

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s SportTech ecosystem:

  • Barça Innovation Hub – A global reference connecting sport, performance, health and knowledge transfer.
  • CAR Sant Cugat – One of Europe’s leading high-performance sports centers, integrating elite training, science and technology.
  • INDESCAT – The Catalan sports industry cluster, connecting companies, startups and institutions driving sports innovation.

Participants will:

  • Exploration walk to innovation spaces and real SportTech environments
  • meet professionals and innovators working on the future of sport
  • join an innovation workshop with other explorers focused on trends in performance, health and digital sports experiences
  • Mapping opportunities: discuss how sport-related technologies can inspire new products, services and partnerships in other sectors

This immersive approach helps participants better understand how SportTech ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in SportTech innovation
  • understanding how sports organizations and startups develop new solutions
  • connecting with innovators, experts and ecosystem organizations
  • generating ideas and inspiration for new services, experiences and business models

Who Should Join

  • corporate innovation leaders
  • sports industry professionals
  • entrepreneurs and startup founders
  • health and performance specialists
  • public sector and cluster managers
  • professionals from any sector interested in applied innovation through sport

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Corporates-Hub

Barcelona Corporate Innovation Hubs Open Innovation Safari

Explore how global corporations innovate from Barcelona

Location: Barcelona – Themes: Corporate Innovation / Open Innovation / Technology Hubs – Duration: One Day

The Barcelona Corporate Innovation Hubs Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how global corporations are building innovation capabilities through technology hubs and innovation centers.

Over the past decade, Barcelona has become one of Europe’s most attractive locations for corporate innovation hubs, hosting technology centers and global capability centers from multinational companies across sectors such as mobility, finance, energy, healthcare and digital technologies.

During this Innovation Safari, explorers will experience how corporations organize innovation, collaborate with startups and research centers, and develop new products and digital solutions from their Barcelona hubs.

Explorers will explore topics such as:

  • Corporate innovation strategies
  • Global capability centers and tech hubs
  • Open innovation and collaboration with startups
  • Digital transformation inside large organizations
  • Talent and technology ecosystems

Innovation Safaris allow explorers to experience innovation where it actually happens, interacting directly with corporate innovation leaders and understanding how large organizations create and scale innovation.

The Experience

During this Safari, explorers will visit one of Barcelona’s leading corporate innovation hotspots and discover how multinational companies develop technology, digital products and new business models from their Barcelona innovation hubs.

Possible hotspots for this Open Innovation Safari include:

  • Corporate Technology Hub in 22@ Innovation District – Barcelona’s 22@ district has become one of Europe’s most important locations for corporate technology hubs. Many multinational companies have established digital innovation centers here to develop global digital products, software and advanced technologies.
  • Global Capability Center of a Multinational Company – Many global companies operate Global Capability Centers (GCCs) in Barcelona, responsible for developing strategic capabilities such as AI, data analytics, cybersecurity and digital platforms.

Explorers will:

  • Exploration walk at the innovation corporate hubs
  • Explore how corporations leverage Barcelona’s talent ecosystem to accelerate innovation and digital transformation.
  • Learn how these hubs collaborate with headquarters and other global teams to create scalable innovation.
  • Innovation workshop with other explorers: Discuss how open innovation frameworks enable corporations to connect internal capabilities with external ecosystems.
  • Mapping Opportunities with corporate innovation ecosystems

What Explorers Will Gain

Explorers will learn and design by:

  • Understanding how global corporations organize innovation hubs
  • Discovering how multinational companies collaborate with startups and ecosystems
  • Exploring real examples of corporate digital transformation
  • Learning how corporate innovation hubs operate and scale globally

Participants will also generate ideas and inspiration for corporate innovation strategies within their own organizations.

Who Should Join

  • Corporate innovation leaders
  • Executives responsible for digital transformation
  • Strategy and business development professionals
  • Entrepreneurs and startup ecosystem actors
  • Public sector and economic development leaders

Explorers from different sectors are encouraged to join and exchange perspectives.

Explorers from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona AI & Deep Tech Corporate Open Innovation Safari

Barcelona AI & Deep Tech Corporate Open Innovation Safari

A strategic immersion into Artificial Intelligence and Deep Tech innovation

Location: Barcelona – Themes: Artificial Intelligence / Deep Tech / Data Innovation – Duration: Two Days

The Barcelona AI & Deep Tech Corporate Open Innovation Safari is a two-day strategic immersion designed for organizations that want to explore how artificial intelligence and deep technologies can accelerate innovation and transformation.

Led by Certified Innovation Safari Sherpas Francesc Saldaña & Oriol Ribera, this Safari combines ecosystem exploration with collaborative workshops to help organizations understand emerging technologies and identify opportunities for innovation.

Participants will explore how Barcelona’s innovation ecosystem is driving breakthroughs in artificial intelligence, supercomputing and deep technology. The Innovation Safari combines visits to leading research institutions with expert discussions and structured reflection activities designed to translate insights into strategic opportunities for participating organizations.

Participants will explore topics such as:

  • Artificial Intelligence ecosystems
  • Deep Tech innovation models
  • Advanced computing infrastructure
  • AI-driven transformation strategies

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

Participants will explore two leading AI research institutions in Barcelona:

  • Barcelona Supercomputing Center – home of one of Europe’s most powerful supercomputers and a leading research institution in artificial intelligence, high-performance computing and data science.
  • EURECAT – A leading European technology center focused on applied research and technology transfer.

Explorers will:

  • Exploration walk at the supercomputing facilities and innovation spaces
  • Meet startups and innovators working on new AI technologies
  • Innovation workshop with other explorers
  • Technology demonstration session
  • Roundtable discussion with ecosystem experts
  • Expert Keynote: Participants will meet an invited expert from Barcelona’s AI ecosystem such as: AI researcher, Deep Tech entrepreneur, Venture capital investor focused on AI, Corporate innovation leader
  • Mapping opportunities for AI adoption
  • Identifying collaboration opportunities with the ecosystem
  • Defining potential pilot projects or partnerships
  • Participate in discussions about emerging trends in AI & DeepTech

The experience also includes a facilitated reflection session to translate insights into practical opportunities for the participating organization.

What explorers will gain

Explorers will learn, design & engage by:

  • discovering emerging trends in artificial intelligence and deep technologies
  • understanding how AI research ecosystems operate
  • connecting with researchers and innovation organizations
  • generating ideas and inspiration for future innovation projects
  • AI applications for industry and business
  • Advanced data analytics and intelligent systems
  • Collaboration models between research centers and companies

Who Should Join

This Innovation Safari is designed for professionals interested in emerging technologies and innovation, including:

  • corporate innovation teams
  • digital transformation leaders
  • R&D departments
  • technology strategy teams
  • public sector innovation units

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona AI & Deep Tech Executive Open Innovation Safari

Barcelona AI & Deep Tech Executive Open Innovation Safari

Explore one of Europe’s most dynamic Artificial Intelligence ecosystems

Location: Barcelona – Themes: Artificial Intelligence / Deep Tech / Data Innovation – Duration: Half Day

The Barcelona AI & Deep Tech Executive Open Innovation Safari is a focused half-day experience designed for senior leaders who want to quickly understand how artificial intelligence and deep technologies are shaping the future of business.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari provides a high-level immersion into Barcelona’s AI ecosystem, combining expert insights with direct exposure to cutting-edge research environments.

Participants will explore key developments in artificial intelligence, data science and advanced computing while discussing how these technologies can create new opportunities for organizations.

Participants will explore topics such as:

  • Artificial Intelligence strategy
  • Deep Tech innovation
  • Advanced computing
  • Data-driven decision making

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

Participants will explore a key AI research hotspot in Barcelona: Barcelona Supercomputing Center

Participants will:

  • Exploration walk at supercomputing facilities
  • Meet researchers and innovation experts
  • Innovation workshop with other explorers
  • Discuss strategic implications of AI for organizations

What explorers will gain

Explorers will learn and design by:

  • understanding the role of supercomputing in artificial intelligence
  • identifying strategic opportunities related to AI adoption
  • connecting with Barcelona’s AI innovation ecosystem
  • gaining inspiration for future technology initiatives

Who Should Join

  • C-level executives
  • innovation directors
  • technology leaders
  • strategy teams
  • public sector leaders

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.