Danone has established a Digital Hub in Barcelona, focusing on innovation, technology, and plant-based production. The French multinational, which was founded in Barcelona over 100 years ago, opened a Digital Hub in the city in September 2022 to accelerate its digital transformation.

Key Aspects of Danone’s Innovation in Barcelona:

• Digital Hub (IT & Data): This hub focuses on innovation and digitization projects for the company’s business processes. It is designed to create synergies between global and local roles, with the goal of coordinating and scaling digital projects globally.
• Focus Areas: The hub concentrates on tech and data analysis, aiming to make these major strategic differentiators for Danone.
• Plant-Based & Hybrid Factory: Located in Parets del Vallès (Barcelona), Danone operates a facility that was transformed into the first hybrid factory in Europe. It produces both dairy products and plant-based alternatives (such as Alpro, Activia, and Oikos).

The initiative in Barcelona is part of Danone’s broader effort to innovate in the food and beverage industry while emphasizing sustainability and technology, with the new center expected to create over 30 new jobs in its initial phase