Nestle Digital Hub Barcelona

Nestle Digital Hub Barcelona

Nestle Global IT Barcelona Hub is a major digital center with over 600 professionals from 50+ nationalities driving the company’s digital transformation. It focuses on AI, e-commerce, and Industry 4.0, serving as a key innovation engine for Nestlé’s global operations, emphasizing sustainability, diversity, and collaboration with local tech talent.

Key Aspects of the Nestlé Barcelona Hub:

  • Focus Areas: The hub works on cutting-edge technologies including Machine Learning (ML), IoT, advanced analytics, and IT security to support Nestlé’s global brands and supply chain.
  • Digital Transformation: It serves as a central hub for developing digital products and services, fostering innovation within the FMCG industry.
  • Talent & Diversity: The team consists of over 600 specialists, with 40% of leadership positions held by women, fostering a multicultural work environment.
  • Collaboration & Location: Located in the Barcelona tech ecosystem, the hub partners with local institutions to drive innovation.
  • Innovation Lab: The hub features an IT Lab testing emerging technologies.
Barcelona New Textile Open Innovation Safari

Barcelona New Textile Open Innovation Safari

Explore one of Europe’s most innovative ecosystems of textile, fashion and material innovation

Location: Barcelona – Themes: Textile Innovation / Fashion Tech / Sustainability / New Materials – Duration: One Day

The Barcelona New Textile Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation is transforming the textile and fashion industry.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari introduces explorers to the textile innovation ecosystem of Barcelona, where fashion brands, research centers and technology players are developing new solutions in sustainability, advanced materials, digital manufacturing and circular economy.

During the experience, explorers will discover how designers, engineers and innovators are redefining textiles through new materials, production processes and business models that combine creativity, technology and sustainability.

Explorers will explore topics such as:

  • textile innovation and sustainable materials
  • circular fashion and new business models
  • digital manufacturing and smart textiles
  • new consumer trends in fashion and retail

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots across Catalonia’s textile ecosystem:

  • Textile Institute (AITEX) (collaborations and innovation reference) – A leading center in textile innovation, sustainability and advanced materials research.
  • Mango – A global brand driving innovation in design, digitalization and supply chain transformation.
  • Eurecat – A key technology center working on advanced materials, smart textiles and industrial innovation.
  • Buff – A company transforming textile production through innovation in materials, sustainability and global product design.

Participants will:

  • explore textile innovation environments, labs and companies
  • meet professionals and innovators shaping the future of textiles and fashion
  • join an innovation workshop with other explorers focused on materials, sustainability and new business models
  • discuss how textile innovation can inspire transformation across industries such as retail, health and mobility

This immersive approach helps participants better understand how New Textile ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in textile and fashion innovation
  • understanding how sustainability and technology converge in materials
  • connecting with key players in the textile ecosystem
  • generating ideas and inspiration for new products, materials and business models

Who Should Join

  • corporate innovation leaders
  • fashion and textile professionals
  • sustainability and circular economy experts
  • entrepreneurs and startup founders
  • product and material designers
  • professionals from any sector interested in material innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona Retail Tech Open Innovation Safari

Barcelona Retail Tech Open Innovation Safari

Explore one of Europe’s most dynamic ecosystems of retail, consumer experience and digital innovation

Location: Barcelona – Themes: Retail Tech / Customer Experience / Omnichannel / AI – Duration: One Day

The Barcelona Retail Tech Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how technology is transforming the retail sector and consumer behavior.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the retail innovation ecosystem of Barcelona and Catalonia, where global brands, startups and innovation hubs are redefining the future of shopping through digitalization, data and new customer experiences.

During the experience, explorers will discover how retailers are integrating physical and digital channels, leveraging data and AI, and creating new formats that enhance engagement, personalization and operational efficiency.

Explorers will explore topics such as:

  • retail tech and digital transformation
  • omnichannel and phygital experiences
  • AI and data-driven personalization
  • new retail formats and customer journeys

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots across Catalonia’s retail ecosystem:

  • Mango – A global fashion retailer leading digital transformation, omnichannel integration and data-driven retail strategies.
  • Desigual – A brand known for experimenting with customer experience, retail formats and digital engagement.
  • Girona Next – A regional innovation hub connecting retail, tourism and digital transformation initiatives.
  • La Roca Village – A benchmark in experiential retail, combining physical retail with premium customer experience and tourism-driven innovation.

Participants will:

  • explore innovative retail environments and flagship stores
  • meet professionals and innovators shaping the future of retail
  • join an innovation workshop with other explorers focused on customer experience, digitalization and new business models
  • discuss how retail innovation can inspire transformation across industries

This immersive approach helps participants better understand how Retail Tech ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in retail and consumer behavior
  • understanding how technology transforms customer experience
  • connecting with key players in the retail ecosystem
  • generating ideas and inspiration for new retail concepts and business models

Who Should Join

  • corporate innovation leaders
  • retail and e-commerce professionals
  • marketing and customer experience managers
  • entrepreneurs and startup founders
  • digital transformation leaders
  • professionals from any sector interested in customer-centric innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona Wine Open Innovation Safari

Barcelona Wine Open Innovation Safari

Explore one of Europe’s most unique ecosystems of wine, tradition and innovation

Location: Barcelona – Themes: Wine / AgriTech / Sustainability / Food Innovation – Duration: One Day

The Barcelona Wine Innovation Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how tradition and innovation are transforming the wine industry.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Catalan wine ecosystem, where wineries, research centers and innovation initiatives are redefining viticulture, production, sustainability and wine experiences.

During the experience, explorers will discover how winemakers, researchers and innovators are combining heritage with technology to create new products, processes and business models across the wine value chain.

Explorers will explore topics such as:

  • wine innovation and sustainability
  • precision viticulture and AgriTech
  • digitalization of wine production
  • new wine experiences and consumer trends

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots across Catalonia’s wine ecosystem:

  • Familia Torres – A global benchmark in sustainable wine production, leading innovation in climate adaptation, regenerative viticulture and carbon neutrality.
  • INCAVI – A research and innovation center focused on improving wine quality, sustainability and technological development in the sector.
  • Recaredo – A reference in biodynamic and long-aging sparkling wines, combining tradition with innovation in production processes.
  • Vallformosa – A winery transforming the sector through digitalization, sustainability and new business models in wine production and distribution.

Participants will:

  • explore vineyards, wineries and innovation environments
  • meet professionals and innovators shaping the future of wine
  • join an innovation workshop with other explorers focused on sustainability, digitalization and new consumer experiences
  • discuss how wine innovation can inspire new products, services and business models in other sectors

This immersive approach helps participants better understand how Wine Innovation ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in wine and agri-food innovation
  • understanding how tradition and technology can coexist
  • connecting with key players in the wine ecosystem
  • generating ideas and inspiration for new products, experiences and business models

Who Should Join

  • corporate innovation leaders
  • food & beverage professionals
  • entrepreneurs and startup founders
  • sustainability and AgriTech professionals
  • tourism and experience design professionals
  • professionals from any sector interested in tradition-driven innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

BCN_OS_Smartcity-Digital

Barcelona Exponential Digital Open Innovation Safari

Explore one of Europe’s most advanced ecosystems of digital and exponential innovation

Location: Barcelona – Themes: Exponential / Digital Innovation / AI / Data – Duration: One Day

The Barcelona Exponential Digital Innovation Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how digital technologies and exponential thinking are transforming businesses and industries.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona digital innovation ecosystem, where research centers, technology leaders and innovators are developing cutting-edge solutions in areas such as AI, big data and advanced digital systems.

During the experience, explorers will discover how exponential organizations leverage digital technologies, data and new methodologies to create scalable impact and disrupt traditional industries.

Explorers will explore topics such as:

  • exponential innovation and digital transformation
  • artificial intelligence and data-driven models
  • big data analytics and visualization
  • new digital products and services

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s digital ecosystem:

  • Barcelona Supercomputing Center – A leading European infrastructure where explorers will discover how advanced computing enables simulation, forecasting and data-driven innovation.
  • ICFO – Institute of Photonic Sciences – A world-class research center where explorers will explore cutting-edge applications of photonics, AI and new materials such as graphene.

Participants will:

  • explore advanced digital and research environments
  • meet innovators and experts working on AI, data and exponential technologies
  • join an exponential transformation workshop focused on OpenExO principles and real tools
  • design and present their own Core & Edge projects based on insights generated during the day
  • connect with other explorers and innovators during networking sessions

This immersive approach helps participants better understand how Digital and Exponential ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering key attributes of exponential organizations
  • understanding how digital technologies enable scalable innovation
  • connecting with research centers and digital ecosystem leaders
  • generating ideas, projects and new business opportunities

Who Should Join

  • corporate innovation leaders
  • digital transformation managers
  • entrepreneurs and startup founders
  • technology and data professionals
  • public sector and innovation ecosystem managers

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

BCN_OS_EXO-Smartcity

Barcelona Exponential SmartCity Open Innovation Safari

Explore one of Europe’s most advanced ecosystems of Smart Cities and exponential innovation

Location: Barcelona – Themes: Smart Cities / Exponential Innovation / Urban Transformation – Duration: Half Day

The Barcelona Exponential Smart Cities Open Innovation Safari is a half-day immersive experience designed for professionals who want to explore how cities are evolving through exponential technologies and new innovation models.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Smart Cities ecosystem of Barcelona, with a unique immersion inside the Smart City Expo World Congress environment, where global leaders, startups and institutions showcase the future of urban innovation.

During the experience, explorers will discover how exponential organizations apply new technologies, data and innovation frameworks to transform cities, services and infrastructures at scale.

Explorers will explore topics such as:

  • exponential innovation and organizations
  • smart cities transformation
  • urban mobility and digital infrastructure
  • data-driven city governance

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines structured learning with real ecosystem exploration and networking opportunities. Explorers will experience key elements of exponential innovation in the Smart Cities context:

  • Exponential Transformation Workshop – Discover the key attributes to create exponential organizations using real examples, tools and frameworks.
  • Smart City Expo World Congress Tour – Guided visit to main exhibitors and startups showcasing cutting-edge urban innovation solutions.
  • Startups & Networking Session – Meet innovators, startups and other explorers to exchange insights and opportunities.

Participants will:

  • explore real Smart City innovation environments
  • interact with startups, corporates and global ecosystem players
  • understand how exponential thinking is applied to cities
  • join discussions on mobility, governance, urban environment and digital transformation
  • connect with other explorers and innovation leaders

This immersive approach helps participants better understand how Smart Cities ecosystems operate in practice.

What explorers will gain

Explorers will Learn, Design and Engage by:

  • discovering key attributes of exponential organizations
  • understanding how Smart Cities evolve through technology and data
  • connecting with global innovation players and startups
  • generating ideas and inspiration for new urban solutions and business models

Who Should Join

  • corporate innovation leaders
  • public sector and city managers
  • urban planners and infrastructure professionals
  • entrepreneurs and startup founders
  • technology and digital transformation leaders

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

VIBIA Lab

VIBIA Lab

The main VIBIA showroom and headquarters are located in Barcelona, featuring a massive 2,050m2 space designed by Francesc Rifé and Sònia Pellicer. The showroom showcases innovative lighting systems arranged as “small architectures,” featuring a, “Light your Way” space for interaction.

Vibia Showroom Highlights (Barcelona Headquarters):

  • Design & Structure: Designed by Francesc Rifé Studio, it features a pink-colored lattice entrance, featuring a 1,170 m2 area dedicated to showcasing products.
  • Exhibition Space: Organized like a “small architecture” experience with lattice screens, curtains, and curated lighting collections.
  • “Light Your Way” Hub: A core interactive area designed for visitors to experience and customize lighting projects.
  • Connecting Terrace: A designated outdoor area designed by Josep Lluis Xuclà.

International Presence:

  • Sydney Vibia Hub: A new, dedicated Vibia Hub was established at the Euroluce showroom in Sydney to express the brand’s “Shaping Atmospheres” concept in Australia.
  • Project Showrooms: Vibia lights significant partnership spaces, such as the Cosentino showroom in Toronto, demonstrating their lighting technology in tailored environments.

The VIBIA LAB acts as a key gathering point for designers and architects to explore Vibia’s focus on lighting designed for wellbeing.

Barcelona Smart Logistics

Barcelona Smart Logistics Open Innovation Safari

Explore one of Southern Europe’s most dynamic ecosystems of logistics, mobility and supply chain innovation

Location: Barcelona – Themes: Smart Logistics / Supply Chain / Last Mile / Automation – Duration: One Day

The Barcelona Smart Logistics Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of logistics and supply chain operations.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to the Barcelona smart logistics ecosystem, where corporates, logistics operators, infrastructure hubs and innovation organizations are developing new solutions related to automation, last-mile delivery, data-driven logistics and sustainable mobility.

During the experience, explorers will discover how professionals, operators and innovators are working together to create more efficient, connected and resilient logistics systems across urban and international environments.

Explorers will explore topics such as:

  • smart logistics innovation
  • supply chain digitalization
  • warehouse automation and robotics
  • last-mile delivery and sustainable mobility

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s Smart Logistics ecosystem:

  • Amazon logistics hub – A relevant example of large-scale logistics operations, process optimization and last-mile innovation.
  • Port of Barcelona – One of Europe’s leading logistics and maritime ecosystems, where infrastructure, technology and global trade intersect.
  • ZFB Logistics 4.0 Hub – The first incubator in Spain dedicated to Industry 4.0 in the logistics value chain. Already incubated a total of 60 projects, helping to turn business ideas into companies of the future that generate employment..

Participants will:

  • Exploration walk at real logistics and supply chain environments
  • Meet startups and professionals and innovators working on the future of logistics
  • join an innovation workshop with other explorers focused on trends in automation, digital operations and mobility
  • discuss how smart logistics technologies can inspire new services, partnerships and business models in multiple sectors

This immersive approach helps participants better understand how Smart Logistics ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in smart logistics innovation
  • understanding how logistics organizations improve efficiency and resilience
  • connecting with professionals and ecosystem players
  • generating ideas and inspiration for new services, operations and business models

Who Should Join

  • corporate innovation leaders
  • logistics and supply chain professionals
  • entrepreneurs and startup founders
  • mobility and infrastructure professionals
  • public sector and economic development professionals
  • professionals from any sector interested in operational innovation

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

Barcelona Space

Barcelona Space Open Innovation Safari

Explore one of Europe’s most promising New Space ecosystems

Location: Barcelona – Themes: Space / New Space / Satellites / Connectivity – Duration: One Day

The Barcelona Space Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how innovation and technology are transforming the future of the space economy.

Led by Certified Innovation Safari Sherpa Oriol Ribera, this Safari introduces explorers to the Barcelona New Space ecosystem, where startups, research centers and innovation organizations are developing new solutions related to satellite connectivity, Earth observation and space-enabled services.

During the experience, explorers will discover how entrepreneurs, engineers and innovators are working together to create new technologies and business models that are reshaping industries through space-based infrastructure and data.

Explorers will explore topics such as:

  • New Space innovation
  • Satellite connectivity
  • Earth observation and data
  • Space-enabled services for multiple industries

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

The Safari combines curated exploration with interactive activities designed to encourage learning, discussion and inspiration.

Explorers will explore key innovation hotspots in Barcelona’s Space ecosystem:

  • SATELIOT – A pioneering New Space startup connecting IoT devices through satellite networks.
  • IEEC – The Institut d’Estudis Espacials de Catalunya, a key organization in the promotion of space research, talent and innovation.
  • i2CAT – A research and innovation center working on advanced digital connectivity, including space-related communications.

Participants will:

  • Exploration walk at innovation spaces connected to the New Space ecosystem
  • Meet startups and innovators working on the future of space-enabled services
  • join an innovation workshop with other explorers: discuss emerging trends in satellite connectivity, Earth observation and data-driven services
  • explore how space technologies can generate new business opportunities in sectors such as mobility, logistics, agriculture and telecommunications

This immersive approach helps participants better understand how Space ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

  • discovering emerging trends in New Space innovation
  • understanding how space startups develop and scale new solutions
  • connecting with entrepreneurs and innovation organizations
  • generating ideas and inspiration for new services and business models

Who Should Join

  • corporate innovation leaders
  • entrepreneurs and startup founders
  • telecommunications and technology professionals
  • researchers and academics
  • public sector innovation managers

Participants from different sectors are encouraged to join and share perspectives.

Limited group to ensure a high-quality exploration experience.

ca l'alier

Barcelona Urban Lab

Barcelona Urban Lab uses the city as a live testing ground for innovative urban projects. It provides companies with real-world public spaces to pilot new technologies—such as smart sensors for parking or advanced mobility solutions—before they are commercialized. Backed by the Barcelona City Council, this initiative aims to promote economic growth, improve public services, and transform the city into a hub for smart technology and sustainability. 

Ca l’Alier is a leading urban innovation center located in Barcelona’s Poblenou district. Housed in a beautifully restored 19th-century textile factory, it serves as a collaborative hub where technology companies, startups, and the city council work together to develop smart city solutions. It is a symbol of the city’s commitment to sustainability and digital transformation.

Key Aspects:

  • Location: Primarily focused in areas like the 22@ innovation district.
  • Objective: To overcome regulatory barriers for startups and companies testing innovative products in natural environments.