ubisoft-hub

Ubisoft Barcelona Hub

Ubisoft Barcelona is one of the oldest and most established studios within the Ubisoft global network. While it originally started as a production house, it has evolved into a major international hub for AAA game development and mobile gaming innovation.

The Barcelona hub is split into two distinct areas of expertise:

  • AAA Console Development: The studio is a critical co-development partner for Ubisoft’s biggest franchises. They have contributed heavily to titles like Assassin’s Creed Valhalla, Far Cry 6, Tom Clancy’s Rainbow Six Siege, and Beyond Good & Evil 2. They specialize in level design, technical art, and world-building.
  • Ubisoft Barcelona Mobile: This specialized branch focuses on the growing mobile market. They are responsible for successful titles like Hungry Shark World and Monster Legends, focusing on “Free-to-Play” mechanics and live-service operations.
  • Technology & Innovation: The hub also hosts teams working on Ubisoft’s proprietary game engines (like Anvil and Snowdrop) and specialized R&D for virtual reality (VR), having developed Star Trek: Bridge Crew.

Key Details

  • Workforce: It houses over 200 professionals from over 30 nationalities. Like the other hubs you’ve mentioned, English is the primary language used for global collaboration.
  • Studio Culture: The office is known for its creative “open space” environment, featuring high-end development kits, motion capture facilities, and playtesting zones.

Nestle Digital Hub Barcelona

Nestle Digital Hub Barcelona

Nestle Global IT Barcelona Hub is a major digital center with over 600 professionals from 50+ nationalities driving the company’s digital transformation. It focuses on AI, e-commerce, and Industry 4.0, serving as a key innovation engine for Nestlé’s global operations, emphasizing sustainability, diversity, and collaboration with local tech talent.

Key Aspects of the Nestlé Barcelona Hub:

  • Focus Areas: The hub works on cutting-edge technologies including Machine Learning (ML), IoT, advanced analytics, and IT security to support Nestlé’s global brands and supply chain.
  • Digital Transformation: It serves as a central hub for developing digital products and services, fostering innovation within the FMCG industry.
  • Talent & Diversity: The team consists of over 600 specialists, with 40% of leadership positions held by women, fostering a multicultural work environment.
  • Collaboration & Location: Located in the Barcelona tech ecosystem, the hub partners with local institutions to drive innovation.
  • Innovation Lab: The hub features an IT Lab testing emerging technologies.
IDEAL HOTSPOT

IDEAL Digital Arts Center

IDEAL Digital Arts Center is a pioneering digital arts center in Barcelona that combines immersive technology, virtual reality, and digital projections to create unique cultural experiences. It serves as a laboratory for digital creation and a space for large-scale immersive exhibitions.

Large-screen immersive rooms, VR (Virtual Reality) areas, and 360-degree projections.

The center has almost 2000 m2 dedicated to the exhibition, production and training of digital immersive arts. The main floor has 1500 m2: 800m2 for large format exhibitions, and also 3 multipurpose spaces to produce diverse acts and experiences.
IDEAL LAB is based on the second floor where there are the offices and the artists in residency space, since IDEAL is also a center focused on developing local talent to create its own productions.

Barcelona Creative Industries

Barcelona Creative Industries Open Innovation Safari

Explore one of Europe’s most vibrant creative innovation ecosystems

Barcelona is one of Europe’s leading hubs for creative industries and cultural innovation. From design and digital media to fashion, architecture, audiovisual production and immersive technologies, the city has built a dynamic ecosystem where creativity meets technology and entrepreneurship.

This one-day Innovation Safari offers a curated immersion into the organisations, studios and innovation spaces shaping the future of the creative economy.

During the safari, explorers will meet founders, creators and innovation leaders who are redefining how creativity drives economic value, brand experience and digital transformation.

The safari includes:

• Introduction to the Barcelona creative ecosystem
• Visits to innovation hotspots in design, media or creative technology
• Conversations with founders, creators or innovation leaders
• Guided reflection using the Innovation Safari methodology

The Experience

Explorers will explore key innovation hotspots in Barcelona’s creative ecosystem:

  • Barcelona Design Hub (DHub) – One of Europe’s most important centres for design and creative industries. DHub combines museum, innovation space and industry platform connecting designers, companies and institutions.

Key insight: Design as a strategic driver of innovation and competitiveness.

  • Mediapro / MediaPro Studios Innovation Hub – A global leader in audiovisual production, media technology and immersive storytelling. The visit explores how content creation, media production and digital technology converge to create new forms of entertainment and communication.

Key insight: The industrialisation of creativity in the media economy.

  • Sónar +D / Barcelona Music & Creative Technology Ecosystem – one of the world’s most influential platforms for creative technology, music innovation and digital culture. The hotspot visit explores how artists, technologists and entrepreneurs collaborate to shape the future of creativity.

Key insight: Where art, technology and entrepreneurship intersect.

  • IDEAL Centre d’Arts Digitals – IDEAL is one of Europe’s most advanced centres dedicated to immersive digital arts and audiovisual experiences. The space combines creative storytelling, immersive technologies, virtual reality and large-scale projections to create new forms of cultural expression.

Key insights: Visitors can explore how artists, technologists and designers collaborate to produce next-generation creative experiences that blend art, technology and entertainment.

  • OFFF Barcelona / Creative Digital Culture Ecosystem – OFFF is one of the world’s most influential communities in digital creativity, design and visual innovation. Through events, collaborations and international networks, OFFF connects designers, studios, brands and creative technologists.

Key insight: Creative communities as engines of innovation ecosystems.

Who Should Join

This Innovation Safari is designed for explorers interested in:

• creative economy
• brand innovation
• digital media
• cultural entrepreneurship
• design-driven innovation

After this safari, explorers will:

• understand how creative industries generate economic value
• discover how creativity drives innovation across sectors
• learn from organisations combining design, technology and storytelling
• identify new opportunities for collaboration with creative ecosystems

Explorers from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.