Microsoft has established Barcelona as a major strategic point for its global operations, primarily through two specialized centers: the AI & Quantum Hub and its Sales & Digital Transformation Hub.

1. AI Research & Development Hub

In 2021, Microsoft chose Barcelona to host one of its most important European R&D centers.

• Focus: This hub is dedicated to Artificial Intelligence (AI) and Deep Learning, specifically focusing on enhancing user experiences through technologies like Microsoft Search (Bing) and Azure.
• Quantum Computing: In collaboration with local institutions like the ICFO (Institute of Photonic Sciences), the hub also works on long-term quantum research and secure communications.
• Impact: It is part of Microsoft’s WebXT (Web Experience & Technology) division, meaning the code written in Barcelona affects millions of global users daily.

2. Digital Sales & Solutions Hub

The Barcelona office also serves as a massive Digital Sales Hub for the EMEA region (Europe, Middle East, and Africa). 

• Mission: It supports businesses in their migration to the Cloud (Azure) and the implementation of Microsoft 365 and Dynamics 365.
• Talent: It is a highly multicultural site, employing over hundreds of professionals representing dozens of nationalities. English is the primary working language.