PepsiCo’s Digital Hub in Barcelona is a major global center of excellence focusing on data science, analytics, and digital transformation to drive innovation. The hub, acting as a startup incubator, plans to employ up to 400 professionals, focusing on AI and machine learning. 

Key Aspects of the Barcelona Digital Hub:

• Purpose: The hub acts as a center of excellence for PepsiCo’s global digitalization programs, aiming to accelerate innovation, improve time-to-market, and reduce operational costs.
• Role & Function: It serves as a hub for technology and data analytics, supporting PepsiCo’s supply chain and digital efforts. It also acts as an incubator for internal culture change.
• Talent & Diversity: The hub has a diverse team of professionals specializing in data science, machine learning engineering, and product management.

The hub is part of PepsiCo’s global strategy to improve its technological capabilities alongside a similar center in Dallas