Barcelona Archives - Page 5 of 7

Barcelona Gastronomy Open Innovation Safari

Explore one of Europe’s most creative gastronomy innovation ecosystems

Location: Barcelona – Themes: Gastronomy Innovation / Food Experience / Culinary Concepts – Duration: One Day

The Barcelona Gastronomy Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how gastronomy is evolving through creativity, technology, new consumer trends and innovative restaurant concepts.

Barcelona is one of the most vibrant gastronomic cities in the world. Beyond traditional restaurants, the city has become a living laboratory for new culinary experiences, innovative business models and creative food concepts.

During this Innovation Safari, explorers will discover how chefs, entrepreneurs and food innovators are redefining gastronomy, combining creativity, sustainability and customer experience.

Explorers will explore topics such as:

New restaurant concepts and dining experiences
Innovation in gastronomy business models
Food culture and urban trends
Customer experience in restaurants
Creative culinary entrepreneurship

Innovation Safaris allow explorers to experience innovation where it actually happens, interacting directly with chefs, entrepreneurs and hospitality innovators.

The Experience

During this Safari, explorers will visit one of Barcelona’s most interesting gastronomy innovation hotspots, discovering how restaurants can become laboratories for creativity, experience design and business innovation.

Possible hotspots for this Open Innovation Safari include:

Time Out Market Barcelona – Located in Maremagnum, Time Out Market brings together some of the city’s most creative chefs and culinary concepts under one roof.

Explorers will discover how curated food markets are transforming the gastronomy sector by combining quality cuisine, brand storytelling and experiential dining.

Enigma – Experimental Gastronomy Concept – Enigma represents a new generation of immersive dining experiences, where gastronomy, storytelling and spatial design combine to create a unique culinary journey.

Explorers will discover how restaurants can become experiential innovation platforms, pushing the boundaries of traditional dining.

Espai Quirky Eatery – A highly original restaurant concept in Barcelona known for its creative atmosphere, unconventional design and playful gastronomic experience.
Parking Pizza – Design-driven restaurant concepts.
Bar Brutal – Food trends start in small cultural hubs.
Honest Greens – How restaurant concepts scale internationally.
Disfrutar – Creative gastronomy as R&D.
El Nacional – Gastronomy as experience architecture.
Sartoria Panatieri – Craft gastronomy and product innovation.

Explorers will discover how creativity, design and storytelling can transform a simple meal into a memorable experience.

What Explorers Will Gain

Explorers will learn and design by:

Exploration walk at different gastronomy hotspots
Understanding how gastronomy evolves through creativity and innovation
Discovering new restaurant concepts and business models
Learning how experience design shapes customer perception
Innovation workshop with other explorers: Connecting with entrepreneurs and innovators in the gastronomy ecosystem

Participants will also generate ideas and inspiration for new culinary experiences, hospitality concepts or food-related innovation projects.

Who Should Join

Hospitality professionals
Restaurant owners and chefs
Entrepreneurs in food and gastronomy
Corporate innovation leaders
Tourism and experience design professionals

Explorers from different sectors are encouraged to join and exchange perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.

If you want to experience one of Europe’s most creative gastronomy ecosystems, join the Barcelona Gastronomy Open Innovation Safari.

Barcelona Creative Industries Open Innovation Safari

Explore one of Europe’s most vibrant creative innovation ecosystems

Barcelona is one of Europe’s leading hubs for creative industries and cultural innovation. From design and digital media to fashion, architecture, audiovisual production and immersive technologies, the city has built a dynamic ecosystem where creativity meets technology and entrepreneurship.

This one-day Innovation Safari offers a curated immersion into the organisations, studios and innovation spaces shaping the future of the creative economy.

During the safari, explorers will meet founders, creators and innovation leaders who are redefining how creativity drives economic value, brand experience and digital transformation.

The safari includes:

• Introduction to the Barcelona creative ecosystem
• Visits to innovation hotspots in design, media or creative technology
• Conversations with founders, creators or innovation leaders
• Guided reflection using the Innovation Safari methodology

The Experience

Explorers will explore key innovation hotspots in Barcelona’s creative ecosystem:

Barcelona Design Hub (DHub) – One of Europe’s most important centres for design and creative industries. DHub combines museum, innovation space and industry platform connecting designers, companies and institutions.

Key insight: Design as a strategic driver of innovation and competitiveness.

Mediapro / MediaPro Studios Innovation Hub – A global leader in audiovisual production, media technology and immersive storytelling. The visit explores how content creation, media production and digital technology converge to create new forms of entertainment and communication.

Key insight: The industrialisation of creativity in the media economy.

Sónar +D / Barcelona Music & Creative Technology Ecosystem – one of the world’s most influential platforms for creative technology, music innovation and digital culture. The hotspot visit explores how artists, technologists and entrepreneurs collaborate to shape the future of creativity.

Key insight: Where art, technology and entrepreneurship intersect.

IDEAL Centre d’Arts Digitals – IDEAL is one of Europe’s most advanced centres dedicated to immersive digital arts and audiovisual experiences. The space combines creative storytelling, immersive technologies, virtual reality and large-scale projections to create new forms of cultural expression.

Key insights: Visitors can explore how artists, technologists and designers collaborate to produce next-generation creative experiences that blend art, technology and entertainment.

OFFF Barcelona / Creative Digital Culture Ecosystem – OFFF is one of the world’s most influential communities in digital creativity, design and visual innovation. Through events, collaborations and international networks, OFFF connects designers, studios, brands and creative technologists.

Key insight: Creative communities as engines of innovation ecosystems.

Who Should Join

This Innovation Safari is designed for explorers interested in:

• creative economy
• brand innovation
• digital media
• cultural entrepreneurship
• design-driven innovation

After this safari, explorers will:

• understand how creative industries generate economic value
• discover how creativity drives innovation across sectors
• learn from organisations combining design, technology and storytelling
• identify new opportunities for collaboration with creative ecosystems

Explorers from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.

Barcelona Corporate Innovation Hubs Open Innovation Safari

Explore how global corporations innovate from Barcelona

Location: Barcelona – Themes: Corporate Innovation / Open Innovation / Technology Hubs – Duration: One Day

The Barcelona Corporate Innovation Hubs Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how global corporations are building innovation capabilities through technology hubs and innovation centers.

Over the past decade, Barcelona has become one of Europe’s most attractive locations for corporate innovation hubs, hosting technology centers and global capability centers from multinational companies across sectors such as mobility, finance, energy, healthcare and digital technologies.

During this Innovation Safari, explorers will experience how corporations organize innovation, collaborate with startups and research centers, and develop new products and digital solutions from their Barcelona hubs.

Explorers will explore topics such as:

Corporate innovation strategies
Global capability centers and tech hubs
Open innovation and collaboration with startups
Digital transformation inside large organizations
Talent and technology ecosystems

Innovation Safaris allow explorers to experience innovation where it actually happens, interacting directly with corporate innovation leaders and understanding how large organizations create and scale innovation.

The Experience

During this Safari, explorers will visit one of Barcelona’s leading corporate innovation hotspots and discover how multinational companies develop technology, digital products and new business models from their Barcelona innovation hubs.

Possible hotspots for this Open Innovation Safari include:

Corporate Technology Hub in 22@ Innovation District – Barcelona’s 22@ district has become one of Europe’s most important locations for corporate technology hubs. Many multinational companies have established digital innovation centers here to develop global digital products, software and advanced technologies.

Global Capability Center of a Multinational Company – Many global companies operate Global Capability Centers (GCCs) in Barcelona, responsible for developing strategic capabilities such as AI, data analytics, cybersecurity and digital platforms.

Explorers will:

Exploration walk at the innovation corporate hubs
Explore how corporations leverage Barcelona’s talent ecosystem to accelerate innovation and digital transformation.
Learn how these hubs collaborate with headquarters and other global teams to create scalable innovation.
Innovation workshop with other explorers: Discuss how open innovation frameworks enable corporations to connect internal capabilities with external ecosystems.
Mapping Opportunities with corporate innovation ecosystems

What Explorers Will Gain

Explorers will learn and design by:

Understanding how global corporations organize innovation hubs
Discovering how multinational companies collaborate with startups and ecosystems
Exploring real examples of corporate digital transformation
Learning how corporate innovation hubs operate and scale globally

Participants will also generate ideas and inspiration for corporate innovation strategies within their own organizations.

Who Should Join

Corporate innovation leaders
Executives responsible for digital transformation
Strategy and business development professionals
Entrepreneurs and startup ecosystem actors
Public sector and economic development leaders

Explorers from different sectors are encouraged to join and exchange perspectives.

Explorers from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.

Barcelona Urban Lab

Barcelona Urban Lab uses the city as a live testing ground for innovative urban projects. It provides companies with real-world public spaces to pilot new technologies—such as smart sensors for parking or advanced mobility solutions—before they are commercialized. Backed by the Barcelona City Council, this initiative aims to promote economic growth, improve public services, and transform the city into a hub for smart technology and sustainability.

Ca l’Alier is a leading urban innovation center located in Barcelona’s Poblenou district. Housed in a beautifully restored 19th-century textile factory, it serves as a collaborative hub where technology companies, startups, and the city council work together to develop smart city solutions. It is a symbol of the city’s commitment to sustainability and digital transformation.

Key Aspects:

Location: Primarily focused in areas like the 22@ innovation district.
Objective: To overcome regulatory barriers for startups and companies testing innovative products in natural environments.

22@ Network Barcelona

The 22@Network Barcelona is a private business association founded in 2004 that acts as the primary representative for companies and organizations within the 22@ Barcelona innovation district.

Its main mission is to foster an ecosystem of innovation by connecting the diverse actors within the district to increase their competitiveness and collective impact.

Networking Hub: It brings together over 250 members, including large multinationals (like Microsoft and Amazon), SMEs, startups, universities, and research centers.
Sector Representation: It serves as a bridge between the private sector and public administrations, such as the Barcelona City Council.
Digital Transformation: It positions the district as the epicenter of digital growth and technological leadership in Barcelona.

ALICIA Foundation

The Alícia Foundation is a research center with a social mission, devoted to technological innovation in cuisine, the improvement of eating habits, and the preservation of culinary heritage.

Health: Creating dietary solutions for people with specific nutritional needs or illnesses (such as diabetes or cancer).
Innovation: Developing new techniques and products to improve the quality of food and industrial processes.
Territory: Promoting local products and traditional culinary knowledge to ensure sustainability and cultural identity.

Its goal is to ensure that everyone eats better—meaning food that is healthy, sustainable, and pleasurable.

IRTA

The Institute of Agrifood Research and Technology (IRTA) is a public research institute owned by the Government of Catalonia, specialized in the agrifood sector. It aims to modernize and boost the competitiveness of the industry through scientific innovation.

While headquartered in Barcelona (Torre Marimon), it has a network of research centers, experimental farms, and labs across Catalonia (Lleida, Tarragona, Girona, etc.).

Goal: To ensure a sustainable and healthy food supply while supporting the rural economy.

Focus: The entire food value chain “from farm to fork.

Eurecat

Eurecat is the leading technology center in Catalonia and the second-largest private research organization in Southern Europe. It serves as a bridge between scientific knowledge and industrial application to boost business competitiveness.

A provider of applied R&D, technological services, and specialized training for companies.

Main Services

Training: Highly specialized professional courses via Eurecat AcademyOver 650-700 professionals, an annual income of approximately €50–52M, and a portfolio of over 150 patents.

Applied R&D: Custom innovation projects for SMEs and large corporations.

Infrastructure: Access to more than 20 specialized laboratories and pilot plants for testing and prototyping.

Barcelona Smart City Open Innovation Safari

Explore one of Europe’s leading urban innovation ecosystems

Location: Barcelona – Themes: Smart City / Urban Innovation / Mobility – Duration: One Day

The Barcelona Smart City Open Innovation Safari is a one-day immersive experience designed for professionals who want to explore how cities are using technology, data and innovation to improve urban life.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces explorers to Barcelona’s urban innovation ecosystem, one of the most recognized Smart City environments in Europe.

During the experience, explorers will discover how technology, entrepreneurship and public policy combine to transform cities into more efficient, sustainable and connected environments.

Barcelona has become an international reference in urban innovation through initiatives related to digital infrastructure, smart mobility, open data and sustainable urban development.

Explorers will explore topics such as:

Smart city innovation
Urban mobility solutions
Digital infrastructure for cities
Data-driven urban management

Innovation Safaris allow explorers to experience innovation where it actually happens.

The experience

Explorers will explore a key innovation hotspot in Barcelona’s urban innovation ecosystem:

22@Barcelona – the city’s main innovation district and a global reference for urban regeneration driven by technology, startups and knowledge institutions.

Explorers will:

Exploration walk the innovation district and learn about its transformation from an industrial area into a technology hub
Explore how companies, startups and research centers collaborate in the district
Expert Keynote: Understand how urban planning and innovation ecosystems can reinforce each other
Innovation workshop with other explorers: Discuss the role of cities as platforms for innovation

This immersive approach helps explorers better understand how urban innovation ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

understanding how cities create innovation districts
discovering how public and private actors collaborate in urban innovation
connecting with Barcelona’s innovation ecosystem
generating ideas and inspiration for urban transformation initiatives

Who Should Join

corporate innovation leaders
urban planners and city officials
technology and mobility professionals
entrepreneurs and startup founders
researchers and academics

Explorers from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.

Barcelona Startup Ecosystem Open Innovation Safari

Explore one of Europe’s most vibrant startup ecosystems

Location: Barcelona – Themes: Startups / Venture Capital / Entrepreneurship – Duration: One Day

The Barcelona Startup Ecosystem Open Innovation Safari is a one-day immersive experience designed for professionals who want to understand how successful startup ecosystems are built and how they generate innovation and economic growth.

Led by Certified Innovation Safari Sherpa Francesc Saldaña, this Safari introduces participants to the Barcelona entrepreneurial ecosystem, one of the most dynamic startup hubs in Southern Europe.

During the experience, explorers will discover how startups, investors, accelerators and innovation hubs collaborate to create a thriving environment that supports entrepreneurship, technology development and venture creation.

Explorers will explore topics such as:

Startup ecosystems
Entrepreneurship and venture creation
Venture capital and startup funding
Startup acceleration and scaling

Innovation Safaris allow professionals to experience innovation where it actually happens.

The experience

Explorers will explore a key innovation hotspot in Barcelona’s startup ecosystem:

Barcelona Tech City – one of the most important startup hubs in Southern Europe, bringing together entrepreneurs, investors, corporates and innovation organizations.

Participants will:

Exploration walk at the innovation hub and startup community spaces
Meet startups & entrepreneurs and ecosystem builders
Innovation workshop with other explorers: Discuss emerging trends in startups
Learn how startup communities attract talent and investment
Discuss how startup ecosystems generate innovation and new business opportunities

This immersive approach helps participants better understand how entrepreneurial ecosystems operate in practice.

What explorers will gain

Explorers will learn and design by:

understanding how successful startup ecosystems are built
discovering how startups attract investment and scale internationally
connecting with entrepreneurs and innovation organizations
generating ideas and inspiration for future ventures and collaborations

Who Should Join

corporate innovation leaders
entrepreneurs and startup founders
investors and venture capital professionals
public sector innovation managersresearchers and academics

Participants from different sectors are encouraged to join and share perspectives.

Join this Open Safari

Limited group to ensure a high-quality exploration experience.