Barcelona Archives - Page 3 of 5

PepsiCo Digital Hub Barcelona

PepsiCo’s Digital Hub in Barcelona is a major global center of excellence focusing on data science, analytics, and digital transformation to drive innovation. The hub, acting as a startup incubator, plans to employ up to 400 professionals, focusing on AI and machine learning.

Key Aspects of the Barcelona Digital Hub:

Purpose: The hub acts as a center of excellence for PepsiCo’s global digitalization programs, aiming to accelerate innovation, improve time-to-market, and reduce operational costs.
Role & Function: It serves as a hub for technology and data analytics, supporting PepsiCo’s supply chain and digital efforts. It also acts as an incubator for internal culture change.
Talent & Diversity: The hub has a diverse team of professionals specializing in data science, machine learning engineering, and product management.

The hub is part of PepsiCo’s global strategy to improve its technological capabilities alongside a similar center in Dallas

Amazon Tech Hub Barcelona

Amazon Tech Hub Barcelona is focused on Machine Learning Research and Development Centre and a Seller Support Hub and serve as a key international hub for Amazon in Southern Europe. Here are the key details regarding Amazon’s tech hub in Barcelona:

Core Functions & Specialized Centers

Machine Learning R&D Centre (Opened 2017): This office focuses on enhancing Amazon’s AI and machine learning capabilities.
Seller Support Hub: A multilingual center that provides support to small and medium-sized businesses in France, Italy, and Spain that sell on Amazon Marketplace.
Key Focus Areas: The tech hub concentrates on software engineering, IT consulting, cybersecurity, and back-end development.
Corporate Offices: Located in the Poblenou neighborhood, the corporate offices manage various European operations.

Job Opportunities and Environment

International Environment: As a major hub in Europe, English is a primary working language, alongside Spanish and others, due to the multilingual team serving Southern Europe.
Roles: Typical positions include Machine Learning Engineers, Software Development Engineers, Data Scientists, and Logistics Analysts.
Growth: The Barcelona hub has been a major creator of high-skilled jobs in Catalonia since its inception.

Wider Barcelona/Catalonia Logistics

Logistics Network: Beyond the corporate tech hub, Amazon operates several logistics sites in the Barcelona area, including a large fulfillment center in El Prat, a center in Martorelles, and a logistics center in Castellbisbal.

Glovo Yellow Park Barcelona

Glovo Yellow Park Barcelona is the innovation hub and the international headquarters for GLOVO and also it serves as the company’s primary global center for engineering and data.

Key Details of the Barcelona Tech Hub

Capacity: The 30,000 facility can house nearly 3,000 employees and brings all engineering, data, and product teams under one roof.
Sustainability: The campus is LEED Platinum certified, featuring solar panels, 57% water consumption savings, and 36% energy savings.
Work Environment: Offers a hybrid model (typically 2 days working from home) and vibrant spaces designed to foster “Glownership” and collaboration.

Innovation & Ecosystem Programs

Beyond its daily operations, the hub serves as a springboard for the wider startup community:

Glovo House: An initiative launched in 2022 to support Glovo alumni in building their own startups by providing resources and mentorship.
Glovo Startup Lab: An annual competition (most recently held for Ukrainian startups) that offers cash prizes and internships at the Barcelona headquarters for winning founders.
Focus Areas: The hub drives innovation in Q-Commerce (Quick Commerce), logistics optimization, and AI-powered customer experiences like “Discovery Wall” and AI gifting assistants.

Nestle Digital Hub Barcelona

Nestle Global IT Barcelona Hub is a major digital center with over 600 professionals from 50+ nationalities driving the company’s digital transformation. It focuses on AI, e-commerce, and Industry 4.0, serving as a key innovation engine for Nestlé’s global operations, emphasizing sustainability, diversity, and collaboration with local tech talent.

Key Aspects of the Nestlé Barcelona Hub:

Focus Areas: The hub works on cutting-edge technologies including Machine Learning (ML), IoT, advanced analytics, and IT security to support Nestlé’s global brands and supply chain.
Digital Transformation: It serves as a central hub for developing digital products and services, fostering innovation within the FMCG industry.
Talent & Diversity: The team consists of over 600 specialists, with 40% of leadership positions held by women, fostering a multicultural work environment.
Collaboration & Location: Located in the Barcelona tech ecosystem, the hub partners with local institutions to drive innovation.
Innovation Lab: The hub features an IT Lab testing emerging technologies.

Danone Digital Hub Barcelona

Danone has established a Digital Hub in Barcelona, focusing on innovation, technology, and plant-based production. The French multinational, which was founded in Barcelona over 100 years ago, opened a Digital Hub in the city in September 2022 to accelerate its digital transformation.

Key Aspects of Danone’s Innovation in Barcelona:

Digital Hub (IT & Data): This hub focuses on innovation and digitization projects for the company’s business processes. It is designed to create synergies between global and local roles, with the goal of coordinating and scaling digital projects globally.
Focus Areas: The hub concentrates on tech and data analysis, aiming to make these major strategic differentiators for Danone.
Plant-Based & Hybrid Factory: Located in Parets del Vallès (Barcelona), Danone operates a facility that was transformed into the first hybrid factory in Europe. It produces both dairy products and plant-based alternatives (such as Alpro, Activia, and Oikos).

The initiative in Barcelona is part of Danone’s broader effort to innovate in the food and beverage industry while emphasizing sustainability and technology, with the new center expected to create over 30 new jobs in its initial phase

ESADE Creapolis

Esade Creapolis is a premier innovation and business park located on the Esade campus in Sant Cugat del Vallès, Barcelona, designed to bridge academia and industry. It acts as an open innovation hub for startups and corporations, featuring modern workspaces, specialized labs, and the Rambla of Innovation to foster collaboration and entrepreneurship.

Concept: A unique ecosystem connecting students, researchers, and company professionals.

Key Features: Over of space housing corporations, startups, and academic areas, including the #RamblaOfInnovation.

Services: Startup accelerator, corporate innovation consulting, and flexible workspaces.

Goal: To stimulate creative thinking, open innovation, and real-world application of academic research.

Essentially, it is a business school-led innovation hub where firms co-locate to work with faculty and students to foster innovation.

VIBIA Lab

The main VIBIA showroom and headquarters are located in Barcelona, featuring a massive 2,050m² space designed by Francesc Rifé and Sònia Pellicer. The showroom showcases innovative lighting systems arranged as “small architectures,” featuring a, “Light your Way” space for interaction.

Vibia Showroom Highlights (Barcelona Headquarters):

Design & Structure: Designed by Francesc Rifé Studio, it features a pink-colored lattice entrance, featuring a 1,170 m2 area dedicated to showcasing products.
Exhibition Space: Organized like a “small architecture” experience with lattice screens, curtains, and curated lighting collections.
“Light Your Way” Hub: A core interactive area designed for visitors to experience and customize lighting projects.
Connecting Terrace: A designated outdoor area designed by Josep Lluis Xuclà.

International Presence:

Sydney Vibia Hub: A new, dedicated Vibia Hub was established at the Euroluce showroom in Sydney to express the brand’s “Shaping Atmospheres” concept in Australia.
Project Showrooms: Vibia lights significant partnership spaces, such as the Cosentino showroom in Toronto, demonstrating their lighting technology in tailored environments.

The VIBIA LAB acts as a key gathering point for designers and architects to explore Vibia’s focus on lighting designed for wellbeing.

IDEAL Digital Arts Center

IDEAL Digital Arts Center is a pioneering digital arts center in Barcelona that combines immersive technology, virtual reality, and digital projections to create unique cultural experiences. It serves as a laboratory for digital creation and a space for large-scale immersive exhibitions.

Large-screen immersive rooms, VR (Virtual Reality) areas, and 360-degree projections.

The center has almost 2000 m2 dedicated to the exhibition, production and training of digital immersive arts. The main floor has 1500 m2: 800m2 for large format exhibitions, and also 3 multipurpose spaces to produce diverse acts and experiences.
IDEAL LAB is based on the second floor where there are the offices and the artists in residency space, since IDEAL is also a center focused on developing local talent to create its own productions.

i2CAT

The i2CAT Foundation is a non-profit research and innovation centre based in Barcelona that promotes R&D activities in the field of advanced Internet architectures, applications, and services. It acts as a strategic partner for the public sector and businesses, driving global connectivity and technology transfer in areas such as 6G, Artificial Intelligence, and the New Space Economy.

Its main mission is to bridge the gap between academic research and the business sector through digital innovation.

Leads numerous European projects and initiatives aimed at improving social and territorial digital transformation.

DHub Barcelona

The Disseny Hub Barcelona (DHub) is the reference public facility for the recognition and promotion of the Creative Industries, as well as for the dissemination of design heritage and culture.

DHub deploys promotion policies in the fields of design, architecture, urban planning, innovation and technology. This is a space that welcomes and supports the city’s creative talent, working with training centers, creators and business environments on a local and international scale.

The DHub is the headquarters of Barcelona Design Museum, with the dual function of conserving, interpreting and exhibiting its holdings and developing a proposal for exhibitions and activities around design.

These objectives are translated into a program that aims to disseminate and bring these disciplines closer to the public through exhibitions and activities for all audiences, but which also seeks to boost and promote the sector through a program that includes conferences, festivals and awards together with that of entities based at the DHub: Barcelona Creativity & Design Foundation, the Arts and Design Promotion (FAD), the Art Directors Club of Europe (ADCE), the Association for the furniture study and the El Clot-Josep Benet Library.

The DHub’s role in education and research is also fundamental, through a close link with universities and an extensive program dedicated to schools, as well as the work done from the Library and Archive of Design, consultation and research space specialized in decorative arts and design.